Instant Media

What are the seven deadly sins of modern communications? My questionnaire highlighted spelling as a bugbear - I now see it everywhere. From that long email thread started by me, with a cheery 'Gi'(instead of Hi) through to howling typos on home pages.

How often have we scanned an email quickly and shot off a reply without really taking in what we are reading. I had a classic example today, where I was trying to correct something, only to find that when I discussed the error that was the only thing noted and not the fact that it was an error. So, an email had been read and the facts had been understood as the exact opposite of what I had intended to convey.

Can I learn from this, I wonder? With my website, how can I set in place protocol for lax speed readers? How will I be able to fulfil customer's wishful thinking, that may not match with the merchandise? I am sure that there is little that I can do. maybe, my new twittering habit will be a great exercise in how to convey information clearly and succinctly. Or maybe I just need to work out how to start a global Chinese whisper (or should that be on-line WikiWhisper?)
So, 'Send three and fourpence, we're going to a dance', anyone?

What does it do?

I have been focusing so much on the mechanics of the business I have failed to talk about what it actually does.

'Mothers of Innovation' is going to be the best website, selling cool and practical stuff for families that has been designed / sourced / invented by parents and thoroughly tested on our own kids.

When my daughter started to go to nursery I initially came up with the idea for a 'Rockin Hood' as we needed the warmth of a coat but with more flexibility. From that design and loads of compliments the concept of a resource for parents with similar eureka products emerged and then 'Mothers of Innovation' was born. 'Mothers of Innovation' will be selling loads of great stuff, as well as my 'Rockin Hoods' from where it all began.

Hopefully that will explain the two logos, which have been a source of confusion!

'Mothers of Innovation' will only sell stuff that I would buy, it will be as ethical as possible and will be looking for long term happy relationships with buyers and sellers. While at this stage I am really keen to find as many sellers as possible I am still turning people away if I don't think their products are up to scratch...(scary, bleeping scary).

The other thing that is really influencing the final format of the site is a questionnaire. My lovely Business Link lady recommended 'Survey Monkey' for on-line questionnaires. If you only want something simple it is a free service - and although the designs are a bit basic it is really user friendly. I now have a new vice, forget Facebook, checking Survey Monkey for completed questionnaires is far more compulsive. You can see what the survey looks like as, at present there is a link to the survey from my home page www.mothersofinnovation.com or if you need to type it in you can try the shorter version www.moixx.com

Please feed back if you have any thoughts on the holding page - or anything at all really.